The Story of a Name
The name with the most votes gets its story: its meaning layer by layer, its root, a line of old poetry, a family tale. Arabic heritage, told by Soraya.
Coming soon: Name of the Week →Stories under the stars
Reels, night stories and the 28 letters, gathered by Soraya.
Soraya gathers the stories of the letters
Reels, night stories, games and the 28 letters, all in one sky. Pick a story; each one opens its own page.
Reel · Episode 1The Story of a Name: SorayaA name that vanishes for forty days and comes back at dawn. Told by Soraya in Arabic, with English subtitles.Discover the reels →
Story · 5 scenesOne night in the desertFrom al-Thurayyā rising over the dunes to the family table at dawn.Open the story →
Learn · 28 letters28 letters, 28 storiesEvery letter with sound and picture: hear it, see it, find its story.Hear the letters →
PlaySpell a name, find the biscuitType a name, tap the letters, win five stars.Play now →
Season · 18 DecemberWorld Arabic Language DayA day for the language of the letters: names, games and a gift for the family table.See the season →
For stores and importersThe welcome box for buyersSamples, the demand map and everything a buyer needs.For stores →
Ramadan · coming soonRamadan is comingStories, games and names for the Ramadan table. Coming soon here.Coming soon
Soraya's reels
Four kinds of reels, every week
Soraya speaks Arabic, with subtitles. Each kind has its own job, and each one brings you back here.
The magical alphabet
One letter per episode: its sound, one word and one fact most people never heard. Like ذ: the star the world calls Deneb still carries its Arabic name, ذَنَب الدجاجة, the hen's tail.
Hear the letters →Soraya at the table
Real biscuits in real family life: the lunchbox, iftar, Eid, the table at dawn. See how Soraya fits in your home.
Ask your store →
Coming soonYour name in biscuits
One first name, built letter by letter in Soraya biscuits and spoken by Soraya. Comment a first name under a reel: it could be the next one.
Spell a name →