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Yassin’s biscuits are made in the Belgium biscuit factory. Entrepreneur Yassin El Abdellati comes from real estate but got a different idea when his wife was pregnant with their first child last year. “You start thinking about what you think is important to give to your child, and for me, that was, among other things, the Arabic language. 

In the fall of 2020, he launched Soraya Biscuits. He named the cookies after his daughter Soraya because through this little muse his idea became reality. “As a father, you start thinking about what is important in the future. I want to immerse my daughter in a multilingual world. Arabic is the fifth most important language in the world, and I want to pass that language on to her. In this way, the Arabic alphabet cookies are also a fine introduction to the language”.