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In the fall of 2020, he launched Soraya Biscuits. He named the cookies after his daughter Soraya because through this little muse his idea became reality. “As a father, you start thinking about what is important in the future. I want to immerse my daughter in a multilingual world. Arabic is the fifth most important language in the world, and I want to pass that language on to her. In this way, the Arabic alphabet cookies are also a fine introduction to the language”.

Founder & CEO